Complex Made Simple

Lancy Menezes joins Almasa as Deputy General Manager

Almasa IT Distribution today announced the appointment of Lancy Menezes as its Deputy General Manager for its Image & Printing (IPG) Business Unit.

Menezes will be responsible for the development of the IPG business in the region with a special emphasis on Kingdom of Saudi Arabia (KSA), Kuwait, and Egypt.

“We are pleased to have Menezes rejoin our team,” said Frank Sheu, CEO of Almasa IT Distribution. “Our IPG business has been growing and we needed a team player like Menezes who understands Almasa’s ethics to head this division to ensure that our channel partners continue to receive the high level of expertise and support they are used to getting from us.”

Menezes has over 16 years of experience in IT Distribution including sales & marketing, channel development, and business development. Menezes worked with Almasa in 2001 for four years. He joined Samsung Gulf Electronics in Dubai as the Sales and Marketing Manager for Digital Printing Division. Lancy has been responsible for driving the Samsung Printer business across GCC with a growth of 300% over the previous years.