Complex Made Simple

Leading real estate expert re-joins PRDnationwide in Oman to develop next phase of Barr Al Jissah residences project

Leading real estate expert Peter Evans has re-joined PRDnationwide MENA in Oman as Project Director after a six month hiatus where he continued his management duties in Australia.

Evans has returned to Oman to develop the next phase of the Barr Al Jissah Residences, having worked on the feasibility of the project three years ago alongside James Fox and Toni Howard, Managing Directors of PRDnationwide.

With twenty five years of experience in the real estate industry, Evans brings a wealth of added knowledge and service to PRDnationwide MENA, having worked in the Company’s Sydney and Brisbane corporate offices where he was Acting General Manager and Director of Project Marketing, respectively.

Evans has developed, financed, project managed, marketed and sold 75 residential projects and achieved 10,000 sales at a value of $3bn in Australia. These premier residential projects marketed in Queensland and New South Wales include Parklands, Bretts Wharf, Pacific Harbour, Mariners Reach and Riparian Plaza to name a few.

“The Oman market keeps evolving with major projects just starting to compete on location, architectural form and price,” Evans expressed.

“While other projects are proposing first class standards, Barr Al Jissah Residences remains the benchmark project, setting standards for competitors.”

With his industry knowledge, Evans aims to strengthen PRD’s presence in the commercial and residential sectors of the market. He cites significant growth in the tourism sector and sees PRD playing a crucial role in the development of Integrated Tourism Resorts in the Sultanate through the Company’s proven approach to project marketing. He believes that experience is the key to sales in residential projects, not just to sell product but to deliver the best possible product to the market, “We guarantee developers professional project marketing and management services, and also an exciting new way of life for residents.”

Evans added, “Our ability to position projects to the correct market is the combination of local market knowledge, industry research, buyer trends and competitor analysis. We provide a complete project marketing service through team strategies, sales and contract management, marketing and PR which results in sell out projects, maximizing bottom line results.”

Specializing in project marketing, PRD offers diverse options and turnkey development solutions coupled with intellectual and educated market analysis to mitigate pressure and risk with rewards on investment, ultimately creating a value proposition that meets the needs of the market and builds brand recognition for the developer.