Alison Hardy has joined Mercier Gray Dobbie as Account Director, and will be responsible for strategic planning, new business development, and management of the Client Services Department.
Alison is a marketing and brand communication specialist, and brings almost a decade of experience to the agency. She has extensive Dubai experience, having joined Mercier Gray Dobbie from independent agency Face To Face, where she spent three years as Account Director working on high-profile accounts such as Emirates and Jumeirah. Prior to relocating to Dubai, Alison worked client-side in London for six years as Brand Manager for some of Britain’s best-loved FMCG brands, including Baby Bio and Crosse & Blackwell.
Alison says, “The majority of my career has been spent with large, client-side corporations which has given me a deep insight into big brands and how they operate. The time has now come to work in a smaller environment where I can apply this knowledge and really make a day-to-day difference.”
Tony Dobbie, Managing Partner says, “Alison is an excellent addition to the management team. Her hospitality and F&B experience is perfectly aligned to help us drive the agency from strength-to-strength.”
“Mercier Gray Dobbie is a small, flexible and proactive agency, but we pride ourselves in providing large agency solutions. Alison’s appointment demonstrates our commitment to having the right team in place to deliver the highest standards of professionalism and strategic thinking. We have big plans for Mercier Gray Dobbie in 2008, and Alison will play an instrumental part in driving the agency forwards,” he continues.