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Analysts have said Microsoft is not expected to reduce the price of Windows 8 upgrades, as it did three years ago before the roll-out of Windows 7, Computer World has reported. "They had a compelling reason to get consumers off of Vista and priced [it] to make that happen [in 2009]. But the reason to get consumers onto a more modern platform with a software upgrade is a lot less now than in 2009," said Stephen Baker of the NPD Group. "I think they see a world where the consumers' trust in Windows will be rewarded and they can derive revenue from that," Baker said. Three years after its launch, Windows 7 holds a 39% global share, second only to the nearly-11-year-old Windows XP.