Complex Made Simple

New app will guide visitors around the hidden emirate

At first sight, a country seems fresh and a little overwhelming to some, so they scour review sites, Google Maps, or maybe event sites, but isn’t that tedious?

If you are a new or frequent visitor to Ras Al Khaimah, UAE, then you will love what the Authority has in store for you.

Ras Al Khaimah Tourism Development Authority in the UAE is set to put all those in one place.

It has launched a new mobile pocket guide for Ras Al Khaimah named “Visit Ras Al Khaimah,” which is designed to bring to life the diversity of the Emirate and offers for visitors from across the globe.

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Catering to the digital-savvy traveler, the app is designed to serve as a personal guide to help visitors discover the hidden Emirate.

What can you do on the app?

People can create their personalized itinerary or have the app create ones for them based on their interests.

As a testament to its user-friendly nature, the app will help plan the itinerary as per the distance and timings of the desired activities.

To further help the user, the app will also send notifications for their upcoming listed events or nearby recorded events that are targeted as per the interests.

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Direct from the app, adventure seekers can compile their bucket list, traversing the mountainous Via Ferrata or flying Jebel Jais Flight: The World’s Longest Zipline, while wellness seekers can discover the 64km of pristine beaches and collection of luxury spas.

Equally cultural and historic explorers can virtually experience the Emirate; dating back to more than 7,000 years before.

All the information on the app is categorized into four groups including “Stay,” “Experience,” “Taste” and “Shop.”

Meet Abdullah, your guide

The app also features interactive messaging with chatbox, Abdullah, as a virtual customer guide.

He will give users instantaneous feedback and suggestions based on their trip preferences and interests.

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Haitham Mattar, CEO of RAKTDA, said: “As we move towards attracting 1 million visitors by the end of 2018, it was essential to have a mobile home for all the content that showcases the diversity of our offer.

Our new app is designed to inspire people who are thinking about a visit to Ras Al Khaimah and provide those here with a wealth of information on the attractions, activities and events that they can experience.

Essentially, it is a pocket source of inspiration and discovery for visitors looking to get the most out of their trip.”

The app is now available for free download on iOS and Android in English and Arabic.