Complex Made Simple

New Head of Commercial at Air Miles

Asif Osman has taken over the position of Head of Commercial, Rewards and Incentives at Air Miles, the Middle East's leading multi-participant loyalty programme.

In his new role Asif, who has been with Air Miles since July 2002, will be responsible for business development and client relationships in the UAE, Qatar, Egypt, Oman, Jordan and Lebanon, as well as all Rewards acquisitions and contracting for Air Miles related programmes around the region.

“Asif has played a key role in our success to date so we are delighted to give him this opportunity” said Dave Battiston, Chief Executive Officer, Air Miles.

“With his vast expertise in managing incentive schemes and reward programmes, Asif has played a pivotal role in assisting Air Miles to achieve sustained growth. His promotion will provide the leadership required to fulfill the company’s overall business objectives. Asif is a great employee, who is always enthusiastic about his work and fiercely loyal to the organization and its mission.”

From 2004, Asif has spearheaded Air Miles Incentives, which is the solution for corporations in the region to run incentives programmes using Air Miles.

“I’m really pleased with the increased responsibility this role will give me and I am looking forward to the challenges that lie ahead.” said Asif.

“As a leading multi-participant loyalty programme, Air Miles will continue to provide the region with world-class reward incentives backed by exemplary service, and I am honored to be part of this” he added.

Prior to joining Air Miles, Asif worked held senior positions in the Travel and Airlines business for over 15 years.