He replaces Johannes Fritz who moves to Stuttgart to become Director of Chrysler, Jeep and Dodge for Daimler Central/Eastern Europe, Africa, Asia and Middle East (DCAA).
Mr. Bernthaler has wide ranging experience worldwide and in the Middle East with both the Mercedes-Benz and Chrysler brands.
Based in Stuttgart, he worked as Market Manager for Mercedes-Benz in the Middle East and then with Mercedes-Benz General Distributors in South and Central America based in Miami with Mercedes-Benz Latina. Prior to coming to Dubai, he was Senior Manager, Marketing, for Chrysler, Jeep and Dodge at DCAA.
“My objective is to continue to work effectively with our partners, the general distributors across the region, to ensure our customers enjoy excellent vehicles from Mercedes-Benz,” said Bernthaler.
“Last year we retained our status in the Middle East as the leading luxury automotive brand in the region,” added Bernthaler. “With exciting new vehicles arriving in showroom across the region in 2008, we will continue to set the benchmark in the luxury passenger car and SUV segments.”