Complex Made Simple

Omran launches 1st Global Reporting Initiative certified Baseline Sustainability Report

Under the auspices of H.E. Mohammed Jawad bin Hassan bin Sulaiman, Advisor at the Ministry of Finance, Omran, the country’s leading tourism development, investment and hospitality asset management company, launched its first ever ‘Baseline Sustainability Report: Creating a Sustainable Tourism Destination’ during a ceremony held at the company’s Head Office in Al Khuwair. The launch was held in the presence of Omran’s Senior Management, including Eng. Wael bin Ahmed Al Lawati, CEO, Joint Venture partners as well as representatives from several government institutions.

Compiled by ‘Sustainability Excellence’, a reputable independent consultancy that annually assesses leading companies in the industry, the Report has been produced in line with the internationally recognised sustainability principles and guidelines set by the Global Reporting Initiative (GRI) and achieved a Level (B) Rating in terms of transparency and performance disclosure. The current GRI rankings have placed Omran alongside the best Omani organisations and positioned it as the region’s most transparent developer. The Baseline Sustainability Report highlights the company’s performance between the years 2009 and 2012 using 86 environmental, economic and social indicators that aim to further promote transparency and enhance stakeholder accountability.

The Global Reporting Initiative (GRI) is a network based organisation that has pioneered the development of the world’s most widely used sustainability reporting frameworks and is committed to its continuous improvement and application worldwide. GRI became officially a United Nations Environment Programme (UNEP) Collaborating Organisation in 2002 and has since entered into partnerships with the United Nations Global Compact and the Organisation for Economic Co-operation and Development among others.
H.E. Nasser bin Khamis Al Jashmi, Chairman of Omran, said, “Our goal is to contribute to the diversification of the economy through tourism that protects the environment, promotes our cultural heritage and traditions, provides prosperity for our people and makes a positive impact on our local communities. This strategic direction is guided by a framework for responsible tourism development that makes sustainability its overriding priority. Furthermore, Omran’s commitment to sustainability has continually evolved through the establishment of sound and ethical operating policies, the introduction of procedures that streamline operations, and the development of integrated policy management systems.”
H.E. Al Jashmi added, “Everything we do is underpinned by transparency and this is reflected in our first Baseline Sustainability Report.”

Omran’s CEO, Eng. Wael bin Ahmed Al Lawati, said that the objective of Omran’s Baseline Sustainability Report is to provide stakeholders with a clear, transparent and comprehensive summary of Omran’s collective efforts to realise its long term mandate to make an ongoing, significant and sustainable contribution to tourism development in the Sultanate.

Omran has made a pledge to the country and the people of Oman that all its major post 2011 developments will comply with Leadership in Energy and Environmental Design (LEED) specifications, all assets will promote domestic tourism, and all properties will have interiors that are a modern expression of Omani architecture. The company currently has seven developments in its portfolio that have achieved, or are in the process of achieving, LEED accreditation.

In line with His Majesty Sultan Qaboos bin Said’s Vision 2020, Omran’s sustainability framework aims to place tourism as a major economic driver in the Sultanate by creating memorable tourism destinations and experiences that build long-term benefits for local communities and the national economy. Omran’s sustainability framework also endeavours to build an engaging and safe working environment that empowers Omanis and attracts them into the workforce, support the local community, and minimises its environmental impact while conserving local culture and heritage.

For more information:
Sulaiman Al Maqbali
Communication Coordinator
Tel: +968 24 391181

Shaza Taher
Sr. Media Relations Manager
Tel: +968 24 649099