MSN Arabia and Maghreb footprint covers the whole of the Arab world. The Network generates more than billion and a half page views per month while the number of Windows Live Hotmail and Messenger users is increasing at an encouraging rate.
“MSN Arabia is the jewel in the crown of the digital assets we operate within OT Ventures. We were the first International bilingual portal to be developed and operated in the region. We are proud of what we have achieved so far and the change in management comes to reaffirm our commitment to the MSN Brand, to our business partners and to our user base,” says Hanan Abdel Meguid, CEO OTVentures.
“The choice of having Sherif Dahan as the Managing Director comes inline with the formation of OTVentures. We trust he can take solid steps to further strengthen the MSN Arabia & Maghreb leadership and market share,” she added.
“I am both extremely proud and excited. I am looking forward to working with our business partners across the region to deliver on the objectives OT Ventures and Microsoft have set for the years ahead,” comments Sherif Dahan on his new role.
He adds, “Our commitment to the markets we cover is to aggregate the best of local content for each geography. Coupled with our rich list of international content and service providers, the mix shall always be engaging and relevant.”
MSN Arabia plays a key role in empowering local content providers in its key markets; providing the prominent ones among them the chance to reach millions of users that come across the Network every day.
On the ad products front, MSN Arabia has always availed the widest mix of advertising options in line with the latest global developments in online advertising. The Network is now a trusted network of choice to the vast majority of the top ad spenders in the region.
With the recent formation of OTVentures, the synergy between its various business units will give the MSN Arabia and MSN Maghreb brands a major boost reflecting on content, reach and options availed to business partners and user base alike.