Complex Made Simple

Roche diagnostics Middle East unveils latest innovations at Arab Health Exhibition & Congress 2015

Roche Diagnostics Middle East launched its latest innovations in in-vitro diagnostics today, marking the first day of the Arab Health Exhibition & Congress 2015.

The launch featured three new diagnostics solutions – cobas 8100, cobas t 411 and VENTANA HE 600 system – and the unveiling of a new continuous education platform for lab personnel – the RDME Academy.

“In launching these new products at Arab Health, we’ve reaffirmed our dedication to the region and reinforced our commitment to providing first class diagnostics solutions- moving forward, our presence in the Middle East should allow us to continue to develop further breakthroughs and innovations,” said Moritz Hartmann, General Manager of Roche Diagnostics Middle East.

“These new diagnostic technologies were designed to help healthcare professionals deliver smooth, efficient in-vitro diagnostics services, whilst also offering regional patient’s added peace of mind, as they can rest assured they are receiving industry-leading dedicated, safe and efficient solutions.”

In the Middle East for the first time, the cobas® 8100 automated workflow series, is a total lab automation solution that supports central laboratories with its 3D intelligent bi-directional transportation, which supports high-throughput sample processing. The solution also provides a wide-range of connectivity options that make it easily adaptable to any laboratory’s needs.

Consistent with Roche Diagnostics’ current innovations driven by a commitment to deliver customer led, quality-oriented and cost-effective solutions, Roche Diagnostics is entering a new era of testing solutions for its coagulation customers. The new coagulation analyzer, the cobas t 411, was designed to allow maximum flexibility for laboratories with low-to-medium throughput and a unique set of enhanced safety features to ensure robust and high quality patient results, every time. It features innovative sample and reagent management concepts and offers increased operator convenience and productivity.

As Roche Diagnostics shares the vision of healthcare professionals for exceptional patient care and safety, the booth will also exhibit the latest solutions for histopathology laboratories with the VENTANA HE 600. With this system, laboratories can rely on fully

automated, consistent high quality hematoxylin and eosin staining with no patient cross contamination in a simpler and more cost-effective and reliable way.

In addition to the key product launches, Roche Diagnostics also showcased the ‘Classroom of the Future’, a continuous learning platform that is part of the RDME Academy and aims to provide healthcare professional with continuous training by experts in the field.

As the only in-vitro diagnostics company to offer such a comprehensive learning program, the fully interactive RDME Academy website has attracted the attention of the diagnostics community in the Middle East. With continuous education being an absolute requirement when it comes to cutting edge solutions, specialists at Roche Diagnostics are leading the e-learning platform.

Accessible online to the entire region, classes focus on topics such including Laboratory Topics in Quality, Safety, and Accreditation; Medical Value; Product Knowledge topics; and Advanced system operator trainings, which help ensure that new equipment is properly operated and that medical value of tests and assays is fully optimized. More training content is expected to be added in the near future as part of Roche Diagnostics Middle East’s commitment to foster and build professional talent within the industry.

With these innovations, Roche Diagnostics maintains its position as a world leader of in vitro diagnostics. The launch of the RDME Academy further demonstrates the company’s contribution to providing healthcare professionals with the expertise to ultimately ensure better patient care.

Visit Roche Diagnostics at Arab Health Exhibition & Congress 2015 at our booth at stand MC 10, Sheikh Maktoum Hall and in the Fujairah Lounge Area.