Complex Made Simple

Samsung pushes the border of innovation with a new triangle design for its latest SMART Air Conditioners

Samsung Electronics Co. Ltd., announced the launch of the new Samsung Air Conditioners engineered to deliver exceptional cooling, comfort and hygienic benefits with a striking triangular design. This innovative design allows for a wider inlet, wider outlet and bigger fans while maintaining a compact exterior profile to enhance the overall air conditioning experience.

Mr. Jae Cheon Park, General Manager at Samsung Electronics KSA pointed out that “R&D and design play a key role in how we develop our products as we’re always focused on improving our customers’ day to day experience with technology.” He added: “We’re especially proud when we are able to create products that address future needs, those that the consumer isn’t even fully aware of, such as what we have been able to achieve with thesenew air conditioners. The unique design and cooling capabilities bring the ultimate in comfort to our customers, while we’ve embedded smart features to ensure it’s a convenient smart appliance for years to come. That’s the definition of true innovation.”

Engineer Adnan Matbouli, CEO of United Matbouli Group added also: “Samsung got us into the habit of expecting always the best from them in terms of innovation in digital appliances. Today’s latest state-of-art technology with smart ‘TRIANGLE’ design of new split ACs has enabled us to proudly announce, that all Samsung air conditioners 100% comply with latest SASO energy regulations.”

Design that Changes the Flow
Designed to be exceptionally efficient, its uniquely triangular design has a wider inlet, wider outlet and a bigger fan to ensure that air is cooled and expelled faster (26%), farther (14m) and wider (2 x wider) – reaching every corner of a room. Also its unique triangular design delivers improved performance by circulating cool air faster, farther and wider while Samsung’s Digital Inverter Technology provides significantly greater energy efficiency. In addition, the Virus Doctor and Easy Filter eliminate dust, contaminants, allergens, bacteria and viruses.

Digital Inverter Technology
The newair conditioner features an energy-efficient Digital Inverter Technology with highest 6 star rating. It can maintain the desired temperature without frequently shutting off and on, so it consumes less energy. The Digital Inverter Technology helps users to stay cool for long periods of time, while using the minimum amount of energy. Also, when the Fast Cool mode is enabled, the air conditioner is able to cool any room quickly. It then automatically changes the mode to Comfort Cool to maintain the desired temperature. Users won’t feel cold and don’t have to keep manually changing the settings or turning the air conditioner on and off.

Capacity Control for Effective Use of Energy
Energy efficiency is a key purchasing decision for consumers. The Samsung Air Conditioner’s Single User mode reduces power consumption, while still providing a cool and comfortable environment. This ensures that users won’t have to worry about the electricity bill even as the only person in a room.

Air Quality Designed for the Family
The new Samsung Air Conditioner features Samsung’s exclusive Virus Doctor that keeps families safe and comfortable through innovative air purifying technology, which neutralizes harmful contaminants in the air. Virus Doctor has received various accolades including a 2010 AHR Expo Innovation Award in the indoor air-quality category, a 1stAir Day Minister of the Environmental Award, and the Jang Young Sil Award.

Stylish and Smart
The pure Crystal Gloss™ finish and uniquely curved design of the Samsung Air Conditioner deliver a premium look. Like aerodynamic, high performance sports cars, every aspect of its streamlined body is encased in dual-injected, transparent material for an elegant finish that blends seamlessly into any modern household. Using an application on a smartphone the Smart Wi-Fi function lets users remotely control the functions of the Samsung Air Conditioner to schedule its operation. In any location with a wireless network, users can instantly turn it on and off and select the operating mode as well as temperature. Additionally, the air conditioner is able to communicate operational time and electricity usage as well as providing filter cleaning reminders. The unit even remembers preferred operational settings and cooling preferences.