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SAP appoints David Brierley as Head of Business Analytics MENA

SAP appoints David Brierley as Head of Business Analytics MENA, with MENA Business Analytics Market Reaching USD 217 Million in 2013

DUBAI, United Arab Emirates – January 5, 2015 – The Middle East and North Africa (MENA)’s business analytics market growth is outpacing the global average, according to SAP’s newly appointed Head of Business Analytics MENA.

The Business Intelligence and Analytics market in MENA increased by 11 percent from USD 196 million in 2012 to USD 217 million in 2013, outpacing the global growth rate, according to Gartner, Inc.

SAP is the region’s leading Business Analytics vendor, holding 27.2 percent of the Business Intelligence and Analytics software market in 2013, according to Gartner, Inc. From 2012 to 2013, SAP increased its MENA revenue in the field by 16.7 percent from USD 51 million to USD 59 million.

“Business Analytics are essential tools for companies across the Middle East and Africa to be successful,” said David Brierley, Head of Business Analytics MENA, SAP. “Business Analytics enable all employees to make faster, more informed decisions that can boost ROI and help them plan for the future.”

Brierley will be responsible for SAP MENA’s Business Analytics growth, and report to Sam Alkharrat, President, SAP MENA, and Clemens Praendl, Senior Vice President, EMEA Analytics, SAP.

“David’s proven success in sales and strategy, and familiarity with the region’s business needs, will be essential in guiding organizations to use Business Analytics to deliver new insights across different departments, and innovate their businesses,” said Sam Alkharrat, President, SAP MENA.

“We’re dedicated to addressing the MENA region’s strong demand for analytics, and supporting data-driven economic growth.”

In line with SAP’s “Run Simple” strategy, SAP is encouraging adoption of SAP HANA, the cloud-based in-memory computing platform that can help organizations to dramatically accelerate analytics, business processes, sentiment data processing, and predictive capabilities.

Brierley has more than 20 years of experience in enterprise software sales, with 10 years of market experience across MENA.