Complex Made Simple

Tasjeel unveils new brand identity

Tasjeel, the UAE’s one stop shop for all vehicle testing and registration needs, unveiled its new brand identity at a ceremony held at the Al Ghusais site. Saeed Khoory, Chief Executive Officer of ENOC; Burhan Al Hashemi, Managing Director of ENOC Retail; and Husam Al Shawi, Tasjeel General Manager, unveiled the new look, which is based on Tasjeel’s core values of efficiency, punctuality and quality.


The event was also attended by Ahmed Bahrozian, CEO of RTA’s Licensing Agency; Mohammed Obeid Al Mulla, RTA’s Board Member; Mohammed Abdul Karim Nemat, Director-Vehicles Licensing at RTA’s Licensing Agency; and Naser Al Haj, Manager, RTA’s Vehicle Licensing.


Saeed Khoory said: “With more than 1 million cars served at its different sites in 2012, Tasjeel is today a market leader in offering quality testing and prompt registration services. With nine outlets, the Tasjeel network enables motorists to effortlessly undertake all vehicle testing needs at their convenience. Tasjeel’s commitment to the highest standards of quality and excellence are further underlined in the new identity.”


Ahmed Bahrozian congratulated Tasjeel on its new brand identity, which marks a milestone in further enhancing the vehicle licensing services that Tasjeel delivers to the community. “Tasjeel is one of RTA’s strategic partners and we have always considered any success they make as ours. As our partners, they reflect RTA’s vision of “Safe and Smooth Transport for All,” and we are glad to witness their development and progression on all fronts,” said Bahrozian.


Husam Al Shawi said: “The most important consideration at Tasjeel is to ensure prompt and quality services. All our procedures are clearly aligned with the governmental regulations. Our brand new identity clearly demonstrates our industry leadership. Furthermore, Tasjeel Ghusais will offer an array of specialised services that meet the diverse requirements of our clientele.”


The Ghusais site, which offers an array of specialised services that meet the diverse requirements of clients, is expected to serve more than 1,300 vehicles per day offering prompt testing and registration services. Open 7am to 9pm from Saturday to Thursday, Tasjeel Ghusais also offers VIP service for clients, mobile vehicle inspection, chaises checking measurements, pre-auction tests, fleet service, and car valuation.


Defined by the highest quality standards and led by a team of qualified professionals, all Tasjeel sites across Dubai, Sharjah, Khorfakhan and Hatta are being rebranded to reflect the new identity. Equipped with the latest testing and inspection machinery, all Tasjeel sites undertake all mandatory tests that are required for vehicle registration.


A business unit of ENOC Retail, Tasjeel was recently ranked first in an evaluation of vehicle inspection facilities in Dubai by the Roads & Transport Authority.