Complex Made Simple

UAE Water Aid campaign collects Dhs8.8m via SMS and surpasses Dhs100m

The sum of donations collected by the UAE Water Aid campaign via Du and Etisalat SMS service has reached Dhs8.8m through generous contributions from UAE’s citizens and expats. The amount will provide clean drinking water to 352,000 people in the developing countries.

The campaign still attracts massive attention from UAE’s public and private sectors in addition to businessmen and individuals. Donations on the tenth day included Dhs1m from unknown benefactor, Dhs1m from Yousuf Ali on behalf of Emke Group, Dhs500,000 from Anjuman Najmi serving Dubai’s Alavi Bohra, Dhs300,000 from the Board of Directors of Jafaria Awqaf, Dhs250,000 from Ziad Al Ghazali, Dhs250,000 from Dubai Courts, Dhs52,000 from Fakhry Centre and Dhs1m from Dubai Health Authority.

The Water Aid Campaign was launched by UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum on the first day of the holy month of Ramadan to provide access to fresh drinking water for 5m people around the world who suffer from shortage of potable water. The World Health Organization (WHO) figures show that a child dies every 21 seconds from a water-related illness and 9,863 people die every day from thirst and water related diseases.

The total donations and contributions for UAE Water Aid has achieved 83% of its objectives as the campaign has successfully collected Dhs103,252m which will help providing clean drinking water for 4,130m people in the developing countries. The Campaign will dig wells, install pumps and provide water purification equipments.

The UAE people’s immediate response to the UAE Water Aid campaign underlines the noble values of the people of country. Media have valued UAE role as capital of humanitarian initiatives, highly commending the role His Highness Sheikh Mohammed in the various areas of charitable and humanitarian work.

UAE Water Aid campaign comes in the light of the aggravation of water scarcity issue in many parts of the world over the past decades. This scarcity has resulted in threatening the life ofms of people, heralding grave dangers if world countries and international bodies do not initiate prompt plans and strategies so as to bring forward radical solutions for this issue in afflicted areas.