Complex Made Simple

Video: Owner of MB&F: “People want to be happy, and to me that’s a blessing”

The Middle East’s leading conference on the business of luxury, arab luxury world (alw), attracted regional and global experts from the world of luxury who in May 2018 converged at the JW Marriott Marquis Dubai, to discuss ‘The New Consumer, Consumption, and Change.’

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Maximilian Busser and Friends, normally shortened down to MB&F, is a Swiss watch brand founded by Maximilian Busser

Maximilian Büsser was appointed managing director of Harry Winston Rare Timepieces in 1998. During his seven years there he transformed the company into a well-respected Haute Horlogerie brand.

In 2005 Büsser resigned from Harry Winston to form MB&F—Maximilian Büsser & Friends—with the ethos of acknowledging the contribution of the individuals who contributed to each project.

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AMEinfo had the chance to talk to MB&F’s Owner, Maximilian Büsser, who shared his thoughts on how “digitalization means making the link between the brand and customer.”

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