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Microsoft has said it will retire its Windows Live brand, as it prepares to release what it describes as a more connected set of online consumer services with the launch of its Windows 8 operating system, PC World has reported. The vision for a set of tightly woven services and desktop applications that Microsoft outlined when it unveiled Windows Live in 2005 hasn't been fully realised, Microsoft said in a blog post. "Today the expectation is that a modern device comes with services as well as apps for communication and sharing. There is no 'separate brand' to think about or a separate service to install--it is all included when you turn on your PC for the first time," Chris Jones, a vice president in the Windows Live group, wrote in the blog post.