Zain, the leading telecommunications company in Kuwait, announced the continuation of its strategic partnership with the Arab Mobile App Challenge (AMAC), for the second year. The event is the largest mobile application development competition in the Middle East region and Zain took two of the top qualifying Kuwaiti teams to the second phase of the challenge; the regional finals in Dubai.
The competitors had to first successfully complete the Kuwait phase of the competition, and showcased their creativity by presenting innovative mobile application ideas catering to the community.
Zain’s support of AMAC forms part of the company’s Corporate Social Responsibility and Sustainability strategies, which are based on a belief that such initiatives help strengthen its role within society as well as advancing innovation.
ATAHub, one of the winning teams in the competition from Kuwait, and which Zain took to Dubai, successfully passed the second phase of the competition, where they took part alongside 21 other teams representing 11 Arab nations in presenting their projects to a judging panel. ATAHub is a mobile application that connects volunteers with volunteering opportunities in support of the local community.
Zain will be taking the ATAHub team to the final stage of the challenge that will be conducted on a global level. The Kuwaiti team, alongside other winners of the regional competition, will be sent to attend the GSMA’s Mobile World Congress 2015 in Barcelona in early March. At this stage, regional finalists will be able to take part in the global challenge, which is considered the largest and most prominent competition in application programming in the world. Reaching this stage will enable regional finalists to learn from some of the world’s leading experts in the communications, information technology, and software development fields.
Zain also hosted the launch of the first phase of the challenge in its main headquarters in Shuwaikh, conducting the Live Acceleration Workshop, where participants were presented with detailed information and resources to guide them through starting their projects, as well as offering them solutions and answers to any problems or questions they had.
Zain is considered one of the leading companies in the nurturing and support of young talent in Kuwait, and has been trying to advance young people’s skills in the areas of programming and information technology. This has been reflected in numerous initiatives adopted by the company, most notably the recently launched Zain Great Idea program, which this year is focused on technology-related projects that provide creative technical solutions such as mobile applications and interactive websites offering both commercial and social entrepreneurship services.
This is in addition to the launch of the ‘Zain Hackathon’ challenge which involved the design of a fully functional mobile app that uses Direct Operator Billing APIs. In 2012, Zain supported Microsoft’s Imagine Cup and called upon students in Kuwait and from across the Gulf to participate in the competition, which empowered them to use their creative and technical abilities to formulate mobile applications and make a positive impact on society.